How Felt Right Turned Accessibility Into a Brand Superpower
Easy, Comprehensive, and Proactive:The top three words that the Felt Right team would use to describe the partnership with TestParty.
Driving Website Alignment with Core Values:The TestParty partnership strengthened Felt Right’s brand commitment to inclusivity, sustainability, and design excellence.
Always On, Always Accessible:Implemented accessibility fixes with zero impact on user experience.
Better for Everyone:A smoother experience for all customers, especially those with sensory processing needs.
The Scenario: Reactive Accessibility Burdening a Proactive Team
Felt Right is redefining modern interior spaces with sustainable, design-forward felt wall tiles that absorb sound and support sensory processing needs. Their mission goes beyond aesthetics: Felt Right’s products help create inclusive environments for people with sensory sensitivities, such as individuals with autism, both at home and in commercial spaces like stadiums, offices, and schools.
Fundamentally, accessibility isn’t an afterthought for Felt Right, it’s part of who they are. As Brayden Keisker, eCommerce Manager at Felt Right, describes:
"Accessibility is core to our product. Our product absorbs sound, which helps people with sensory processing disorders. That's a big part of who we are and the market that we address."
- Brayden Keisker, eCommerce Manager
However, maintaining a website that mirrored these inclusive values was becoming a growing challenge. Accessibility couldn’t be treated as a “set-it-and-forget-it” task anymore. As their website evolved, the Felt Right team realized they couldn’t just rely on ad-hoc developer updates and periodic checks. They needed a robust, ongoing solution to ensure digital accessibility remained a priority without burdening their internal development team.
After considering solutions like overlays, they realized "accessibility isn’t something you can set and forget. It’s something you have to be constantly mindful of." This led them to choose a more proactive solution with TestParty’s developer-first tooling.
The Solution: Hands-on, End-to-End Accessibility with TestParty
Felt Right’s leadership turned to TestParty to not just "check the box," but embed accessibility into the fabric of their digital experience. TestParty stood out for several key reasons:
- Initial Audit + Continuous Monitoring: TestParty conducted a comprehensive audit that surfaced deep accessibility issues, including ARIA tag improvements and other technical fixes that had been missed previously—even with attentive internal practices.
- Stress-Free Developer Support: Instead of simply handing over a list of issues, TestParty helped implement fixes directly through GitHub integration, minimizing the burden on Felt Right’s developers and ensuring a faster path to full compliance.
- Easy, Comprehensive, and Proactive: Collaboration with TestParty was described as seamless from day one, giving Felt Right a proactive, comprehensive, and low-stress solution that fit naturally into their existing workflows.
- Protection from Legal Risk: By proactively maintaining accessibility, Felt Right could return focus to forward-thinking innovation and brand development, rather than playing constant legal defense.
"TestParty took the guesswork out of compliance. This has been the easiest way for us to make sure our site is truly accessible to everybody."
- Brayden Keisker, eCommerce Manager
The Results: 2 Weeks to Compliance & Peace-of-Mind
Within 14 days of onboarding with TestParty, Felt Right shifted from scrambling to defend against legal challenges to confidently focusing on growth and innovation. Key outcomes included:
- Developer Efficiency: Developers now launch pages with accessibility built-in, followed by TestParty’s verification for a spotless release, saving critical engineering hours.
- Brand Alignment: Accessibility efforts now align closely with Felt Right’s broader mission of inclusivity, sustainability, and human-centered design.
- Operational Peace of Mind: With monthly scans and real-time remediation, accessibility became a proactive, predictable part of their operations, freeing leadership to focus on broader strategic goals.
“It’s taken the stress off our developers,” Brayden described. “They still plan with accessibility in mind, but now we have a safety check to ensure every page is truly accessible."
What This Means for You: Brand Integrity, Innovation, and Trust
"I would absolutely recommend TestParty," concluded Brayden. "Based on my experience, this has been the easiest way for us to make sure that our site is truly accessible to everybody… TestParty helped us focus on what really matters: building beautiful, inclusive spaces and a brand that people can trust."
Felt Right’s journey shows that accessibility isn’t just about compliance—it's about brand integrity, innovation, and trust. With TestParty as a partner, companies can future-proof their digital presence, strengthen their brand, and better serve all customers.
Ready to Build a More Inclusive Future?
Contact TestParty to learn how we help design-first brands and startups like Felt Right turn digital accessibility into a competitive advantage: Book a Demo Today.
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