WestPoint Home Partners with TestParty to Achieve Seamless, Continuous Digital Accessibility
The Scenario: Industry Leader in Multiple Categories
In the ever-evolving landscape of digital commerce, accessibility has become a pivotal component of customer experience. WestPoint Home, founded in 1880 and a leading provider of high-quality bedding and home goods, recognized this shift early on. While looking for an "always-on" accessibility solution versus spot-check auditing and manual reporting, they discovered TestParty. This case study explores the successful partnership between WestPoint Home and TestParty, highlighting how their collaboration transformed WestPoint's digital presence, leading to enhanced compliance, customer satisfaction, and business growth which saved tens of thousands of dollars.
TestParty has saved us time, money, and effort while helping us confidently ensure that our digital properties are accessible to everyone.
Senior Vice President & Chief Legal Officer of WestPoint Home
The Challenge: Staying Ahead With Accessibility
In late 2023, WestPoint Home began an initiative to improve the accessibility of its online presence. The goal was to achieve compliance with accessibility standards swiftly and efficiently, without impacting day-to-day operations. However, doing this felt overwhelming. As one key player of WestPoint Home’s technology team put it, "I would describe it with the GIF or the meme of the person literally walking into their desk and just flipping the desk over." The team felt completely overwhelmed by the prospect of a lengthy and costly compliance process.
Initial quotes from manual accessibility consultants were staggering, with some estimates reaching upwards of $40,000 just for a preliminary audit, “not including the actual remediation work,” emphasized WestPoint Home’s SVP & CLO. The team needed a solution that could integrate seamlessly into their workflows and scale with their dynamic e-commerce platform. in a precarious position.
The Solution: TestParty's Digital Accessibility Platform
Enter TestParty, an innovative digital accessibility platform that combines automation with human expertise to provide comprehensive ADA compliance solutions. Unlike traditional accessibility consultants who charge exorbitant fees for manual audits and remediation, TestParty offers a more streamlined and affordable approach with a monthly subscription. This combination of automation and expert oversight appealed to WestPoint Home, as it promised a faster, more long-term path to WCAG 2.2 AA compliance.