WestPoint Home Partners with TestParty to Achieve Seamless, Continuous Digital Accessibility

Location: New York, New York
Products Featured: TestParty SMB Compliance Platform
Use Case: Remediation and Continuous Monitoring

The Scenario: Industry Leader in Multiple Categories

In the ever-evolving landscape of digital commerce, accessibility has become a pivotal component of customer experience. WestPoint Home, founded in 1880 and a leading provider of high-quality bedding and home goods, recognized this shift early on. While looking for an "always-on" accessibility solution versus spot-check auditing and manual reporting, they discovered TestParty. This case study explores the successful partnership between WestPoint Home and TestParty, highlighting how their collaboration transformed WestPoint's digital presence, leading to enhanced compliance, customer satisfaction, and business growth which saved tens of thousands of dollars.

The Challenge: Staying Ahead With Accessibility

In late 2023, WestPoint Home began an initiative to improve the accessibility of its online presence. The goal was to achieve compliance with accessibility standards swiftly and efficiently, without impacting day-to-day operations. However, doing this felt overwhelming. As one key player of WestPoint Home’s technology team put it, "I would describe it with the GIF or the meme of the person literally walking into their desk and just flipping the desk over." The team felt completely overwhelmed by the prospect of a lengthy and costly compliance process.

Initial quotes from manual accessibility consultants were staggering, with some estimates reaching upwards of $40,000 just for a preliminary audit, “not including the actual remediation work,” emphasized WestPoint Home’s SVP & CLO. The team needed a solution that could integrate seamlessly into their workflows and scale with their dynamic e-commerce platform. in a precarious position.

The Solution: TestParty's Digital Accessibility Platform

Enter TestParty, an innovative digital accessibility platform that combines automation with human expertise to provide comprehensive ADA compliance solutions. Unlike traditional accessibility consultants who charge exorbitant fees for manual audits and remediation, TestParty offers a more streamlined and affordable approach with a monthly subscription. This combination of automation and expert oversight appealed to WestPoint Home, as it promised a faster, more long-term path to WCAG 2.2 AA compliance.

TestParty's team, led by Jason Tan (CTO), quickly got to work, conducting an initial audit of WestPoint's digital properties. The audit identified several key areas for improvement, including issues with PayPal integration and banner accessibility on the WestPoint Home website. Within two weeks, TestParty had both completed the audit and resolved the over 10,000 issues found. In the year after, TestParty’s technology automatically audited and remediated WestPoint Home’s sites in real-time ensuring ongoing compliance with no added efforts.

The Results: Building a More Inclusive and Successful Business

From the outset, the partnership between TestParty and WestPoint Home was characterized by clear communication and a shared commitment to excellence in digital accessibility. Together they achieved several critical outcomes.

Reinforced Brand Reputation: By prioritizing accessibility, WestPoint Home solidified its standing as an inclusive and customer-focused leader in the bedding and textile industry. One of the most significant outcomes of the partnership was the confidence it instilled in the WestPoint Home team. Before engaging with TestParty, the prospect of ADA compliance seemed daunting and unmanageable. However, TestParty's proactive approach, combined with their 24/7 support, reassured WestPoint that they were in good hands. “We feel confident that we can go out and say that we are ADA compliant and that we are addressing the disabilities of people outside of the company," reflected joint technology team members.

Improved Customer Experience: This confidence was not unfounded. WestPoint Home saw tangible results from their accessibility efforts. Enhanced accessibility features enabled a broader audience to shop seamlessly, contributing to increased sales during peak seasons like Black Friday between 2022, 2023, and 2024.

Cost Savings: TestParty's scalable platform provided a cost-effective alternative to traditional solutions, saving significant expenses on auditing and remediation. This differed from other vendors, whose quotes often reached into the tens of thousands for audits alone. By automating accessibility auditing and remediation, the company minimized the need for manual intervention, allowing its team to focus on core business operations.

The Conclusion: A Partnership for Progress

The collaboration between WestPoint Home and TestParty underscores the importance of innovative partnerships in achieving digital accessibility. Together, they have demonstrated that inclusivity is not just a compliance requirement but a driver of customer satisfaction and business growth.

WestPoint Home’s proactive approach and commitment to accessibility have set a benchmark in the industry, proving that digital accessibility is both achievable and beneficial. With TestParty’s support, the company is well-positioned to continue its journey toward inclusivity, ensuring that its digital properties serve all customers equally.

Sound Familiar?

This case study serves as a model for other companies looking to grow their business through accessibility solutions. It demonstrates that with the right partner, digital accessibility can be an attainable, manageable, and even profitable goal. For WestPoint Home, the journey to ADA compliance has become a cornerstone of their commitment to inclusivity, ensuring that their digital presence is accessible to all, now and in the future.

If you're looking to improve the accessibility of your digital properties and drive business growth, connect with TestParty today for a demo of our solutions directly from our CEO!