How Campo Grande Extended Its Premium Standard to Digital Accessibility
One standard, applied consistently:Campo Grande holds its storefront to the same standard as the rest of the brand. Accessibility became an internal priority and was executed once the right specialist partnership was in place.
A specialist referral, not a procurement exercise:Campo Grande’s development partner, Peachy LLC, recommended TestParty. The decision was made in a single conversation.
Defined zones of responsibility:Peachy handles development work; TParty owns accessibility expertise and source-code remediation. Peachy describes the process as fast and clean.
Four to five hours a month, not an audit programme:Peachy spends roughly four to five hours a month reviewing TestParty’s pull requests — in place of running accessibility audits, triaging findings and researching fixes itself.
A published accessibility statement:Campo Grande now maintains a public accessibility page, linked from every footer, documenting its work toward WCAG 2.2 AA, ADA and Section 508 conformance — including the third-party issues still outstanding.
A clear answer where there had been gaps:Campo Grande can now speak to whether its storefront meets WCAG conformance requirements, supported by weekly scans and monthly remediation.
Minimal internal lift:The engagement asked only a handful of questions of Campo Grande’s team. Patrick Randolph describes it as painless and straightforward.
THE SCENARIO
Campo Grande is a premium US food brand founded in 2021 by Kurt Oriol, who grew up between Spain and the United States. His most vivid memories are of his grandmother hosting the matanza - an annual Iberian transition where the entire village comes together to respectfully harvest an Iberico pig, turning it into incredible food that would last the winter.
The positioning is unambiguously premium. Campo Grande markets its Ibérico as “The Wagyu of Pork™” and describes itself as America’s number one Ibérico brand, with coverage in Bon Appétit, The New York Times and Forbes, and a 4.81 rating across more than 3,700 reviews. Everything about the brand — the photography, the copy, the shelf position — is deliberate and intentional.
The business runs on three channels: direct-to-consumer e-commerce, national grocery retail, and food service. The direct-to-consumer storefront, the channel TestParty supports, runs on Shopify.
That storefront is more intricate than a single catalogue suggests, and the intricacy is what makes digital accessibility non-trivial here. Alongside curated boxes there is a Build Your Own Box configurator on its own subdomain, a gifting flow with a multi-recipient cart, a rewards programme, a recipe library, and a retail store locator. Then, a third-party application handling reviews, store location and support. Each is an interface a customer has to be able to navigate, and each is a surface where conformance can quietly lapse. As the operation scaled across those channels, Patrick Randolph, VP Operations & Finance, set out to hold the digital experience to the same standard as the product.
THE CHALLENGE
Accessibility was not absent from Campo Grande’s thinking. It was being assessed through the wrong lens. The brand’s previous development firm was capable on the commercial and technical side of the storefront, but conformance testing sat outside its remit.
“We were looking at accessibility, but not through the right lens. Our previous development firm was strong on the technical side of what we needed to sell — accessibility conformance simply wasn’t their area.”
- — Patrick Randolph, VP Operations & Finance, Campo Grande
This is among the most common patterns in ecommerce website accessibility: a competent development partner, a healthy storefront, and no one on the engagement whose remit is conformance. The gap goes unmeasured and therefore unclosed. It is also why audit-only approaches tend to stall — a report identifies problems, then leaves remediation to a team without the specialist knowledge or the capacity to act on it.
Campo Grande’s surface area compounded that. Patrick had established the priority internally; what the engagement lacked was a partner equipped to execute against it.
THE SOLUTION
The path forward came through Campo Grande’s development partner. Peachy LLC had recently been engaged, and David Khandrius recommended TestParty for the accessibility work. For Patrick, a recommendation from a retained specialist carried more weight than a comparative evaluation would have. Campo Grande chose a better solution versus other Shopify accessibility apps or overlay widgets.
“You have to trust your experts. We brought Peachy in as specialists, so when they told us who they recommended for accessibility, that recommendation carried real weight.”
- — Patrick Randolph, VP Operations & Finance, Campo Grande
What made the arrangement work was an explicit division of the work. Rather than absorbing accessibility remediation into its own scope, Peachy drew the boundary deliberately: it would handle anything required on the development side, while TestParty owned the specialist work and the code-level fixes. That division is now the model Peachy recommends to its clients, and it is the same structure that allows lean e-commerce teams to reach conformance without absorbing the work themselves.
“Our recommendation is to divide the zones of responsibility clearly, so the result can be proven. We monitor on our side and handle anything required on the development side, and for this specialist expertise we rely on our partnership with TestParty.”
- — Kate Chernenko, Peachy LLC, Delivery Manager to Campo Grande
THE RESULTS
Asked for a single before-and-after figure, Patrick reframed the question — and in doing so described what the engagement was commissioned to deliver.
“From our perspective the question was straightforward: is the site compliant or not? We had gaps previously.”
- — Patrick Randolph, VP Operations & Finance, Campo Grande
For a brand managing its risk posture deliberately, that clarity is the outcome. Campo Grande now has a defensible answer on whether its storefront meets WCAG conformance requirements, supported by weekly scans and monthly remediation. Kate reported a fast, clean process with a quick turnaround, which she attributes to the division of work having been settled before any of it began — the same pattern that allowed TUSHY to reach WCAG 2.2 AA conformance with its engineers only reviewing and merging, and that freed Awe Inspired’s development lead from accessibility work entirely.
On Peachy’s side the cost of the arrangement is now measurable. Reviewing TestParty’s pull requests takes the team roughly four to five hours a month. The comparison that matters is not against zero, but against the alternative: running the audits, identifying and prioritising issues, researching the right implementation, and validating the fixes in-house, all with the main development team.
“TestParty allows us to focus primarily on reviewing, implementing, and QA’ing the proposed changes, rather than spending time discovering and analysing accessibility issues. Overall, it has significantly reduced the effort required from the dev team and does not shift the primary focus from development initiatives.”
- — Kate Chernenko, Delivery Manager, Peachy LLC
The most visible result is public. Campo Grande now publishes an accessibility statement, linked from every footer, setting out its work toward WCAG 2.2 AA, ADA and Section 508 conformance and the process behind it: automated and manual audits, remediation inside development sprints, and continuous monitoring. The page also documents what remains outstanding — alt-text behaviour on the store locator and an ARIA attribute issue in the review platform, both originating in third-party applications rather than Campo Grande’s own theme. That candour is the difference between a documented conformance programme and a widget claiming a finished job.
The clearest signal from Campo Grande’s side is how little the work demanded of the business.
“From our side it was painless. A few questions came to my team, and beyond that the process was straightforward.”
- — Patrick Randolph, VP Operations & Finance, Campo Grande
THE ROAD AHEAD
The onboarding cadence has concluded and the account has moved to an asynchronous rhythm: weekly scans continue, remediation runs monthly, and Slack and email remain open between reports.
That model faces an immediate test. Peachy has flagged a forthcoming rollout of changes to Campo Grande’s premium landing page and requested a closer review this month so the new pages hold to standard. This is what continuous monitoring exists for — a storefront under constant revision, on a platform where theme and app updates routinely reintroduce accessibility issues. With grocery distribution expanding and a busier season ahead, holding one standard across every change is the work.
BOOK A DEMO
Getting started on your accessibility journey? Book a demo today: https://testparty.ai/book-a-demo
Automate the software work for accessibility compliance, end-to-end.
Empowering businesses with seamless digital accessibility solutions—simple, inclusive, effective.
Book a Demo