How Canopy Swapped Its Accessibility Widget for Real Code Fixes - and Was “Pretty Much Done” in About a Month

THE SCENARIO

Canopy (getcanopy.co) empowers individuals and families to create healthier, happier homes by delivering high quality, easy-to-use, beautifully designed wellness products.The brand's offering spans across direct-to-consumer channels like their website, Amazon, TikTok Shop, and retailers like Target.

Anastasia Postolati, Senior Manager of E-commerce & Growth, leads Canopy’s ecommerce initiatives. Her in-house team works alongside  Verbal + Visual, Canopy’s agency partner.

As Anastasia puts it, Canopy has spent the past two years “growing up as a business” — and this year the team turned its attention to foundational parts of the website. Digital accessibility was one of them.

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THE CHALLENGE

Like many fast-growing startups, Canopy had an accessibility overlay app installed on the site that appeared to do the job while potentially  falling short of it.

The floating icon occupied valuable screen real estate on a carefully designed storefront, and Canopy’s developers kept flagging it: what else hasn’t been done? As the team dug into ADA requirements and what genuine WCAG conformance involves, it became clear that an accessibility overlay only addresses the surface — the underlying code issues could remain. It’s the core of the overlay-versus-code-remediation question every ecommerce brand eventually faces.

The timing aligned with a broader effort: a year of cleanup, page refactoring, and tackling the foundational needs of the site ahead of Canopy’s next stage of growth. Accessibility needed to be re-evaluated,  so the team decided to look at it properly.

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THE SOLUTION

Anastasia first met the TestParty team in person at Shoptalk — a rare face-to-face connection that put the solution top of mind. But the decision came down to substance. With a lean internal team and no in-house technical reviewer, Canopy needed a solution that wouldn’t fall on the ecommerce team to manage — no going in and pushing changes themselves.

Because Canopy’s site is intricate — “there are a lot of quirks,” as its developers say — every change carries risk. TestParty’s model — fixing the actual source code, not layering an overlay on top — ships accessibility fixes as pull requests into the existing GitHub workflow reviewed by Verbal + Visual, so WCAG conformance work went through the exact same guardrails as any other deployment. The same approach helped TUSHY remediate its entire ecommerce site in under a month.

TestParty’s client roster sealed the confidence:

And unlike the widget it replaced — or competing options that felt like upgrading from a widget to a bigger app that’s still, ultimately, a plugin — TestParty read as a true platform:

That platform is the same engine behind TestParty’s work across ecommerce: over 28 million accessibility issues fixed, roughly $3 billion in accessible commerce enabled, and automated accessibility testing plus code remediation integrated directly into CI/CD.

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THE RESULTS

Canopy wanted to onboard a vendor quickly — and TestParty moved at that speed.

Onboarding a new vendor usually means more work for the internal team. This time it didn’t. TestParty communicated directly with Canopy’s technical team at Verbal + Visual, keeping Anastasia in a strategic, hands-off role.

About one month in, the heavy lifting was finished. Asked directly about points of improvement, surprises, or anywhere TestParty fell short, she had nothing to flag:

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THE ROAD AHEAD

With remediation largely complete, accessibility at Canopy shifts from project to practice: continuous monitoring and incremental improvement through the same PR workflow, so the site stays conformant as new features ship. For a brand investing in its website’s foundations ahead of its next stage of growth, digital accessibility is now one of those foundations — handled in the code, not hidden behind a widget. And as commerce moves toward AI agents browsing and buying on customers’ behalf, clean, accessible code is increasingly the same thing as machine-readable code — a head start Canopy now has.

Want to see how brands like Canopy, TUSHY, and WestPoint Home make their stores accessible without slowing their teams down? Explore more TestParty case studies.

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