Case Study

How ChappyWrap Replaced an Overlay Widget with Expert-Led Accessibility

ChappyWrap
Location:
Portland, Maine
Products Featured
eCommerce Acccessibility
Use Case
Remediation and Continuous Monitoring
Highlights

Moved from “doing our best” to expert-led:ChappyWrap had been running an overlay widget plus quarterly self-audits. With TestParty, remediation is handled by specialists rather than a stretched internal team.

Realized the old approach left gaps:Even with quarterly audits and developer tickets, a widget and manual testing left the team “only half covered.” As Jessi Means put it, “we didn’t know what we didn’t know.

Fast turnaround:ChappyWrap’s fixes were delivered on TestParty’s standard two-week cycle—faster than anything other vendors had quoted.

Right-sized cost:More hands-on plans from other providers were priced too high for a company of ChappyWrap’s size; TestParty delivered comprehensive, hands-on support at a workable price.

Peace of mind:With remediation, monitoring, and documentation handled, ChappyWrap stopped running quarterly audits and freed its team to focus elsewhere.

THE SCENARIO: A Cozy Brand With a Lean Team

ChappyWrap makes premium blankets and home goods, running a Shopify storefront with a small team where a single developer handles most site changes. Like many lean e-commerce teams, ChappyWrap treated accessibility as something to stay on top of as best it could, without in-house accessibility expertise.

THE CHALLENGE: A Widget, Quarterly Audits, and Blind Spots

Before TestParty, ChappyWrap relied on an overlay widget and pulled quarterly reports to check its standing, routing any needed changes through its developer. The team had even completed a significant update shortly before to try to get current.

It wasn’t enough. As the team dug in, it became clear how much the widget-and-manual approach had been masking.

“We aren’t experts in the space, and we needed help.”

- Jessi Means, Director of Ecom & Growth Marketing

A widget plus manual testing left real gaps. “Even with what we were doing manually, we were probably only half covered,” Jessi explained. “We didn’t have user testing and all of the other things that you provide. We thought we were covered, but we didn’t know what we didn’t know.”

The team evaluated several other companies, but none provided the level of comprehensive coverage that was cost-effective and low-lift for a small team.

THE SOLUTION: Hands-On, Code-Level, and Right-Sized

ChappyWrap was introduced to TestParty by Chase Olivieri of Listo Labs, the agency that manages its site day-to-day, and found the combination it had been missing: comprehensive, hands-on support at a price that fit.

“It was TestParty’s whole approach: how much was done by TestParty and then pushed to us for final approval. That was a really big plus.”

- Bella Orcutt, ChappyWrap.

She also valued how much the team understood about upcoming compliance changes, not just accessibility, framing it as “a great opportunity for maintaining compliance across all things.”

For Jessi, the fit came down to two boxes that competitors couldn’t check at once. A more hands-on plan from another provider she’d evaluated “was way too high for a business of our size,” she said. “We knew we needed someone really hands-on to take the pressure and the manual part off of us, but we also needed it to be cost-effective. TestParty checked both of those boxes.”

The work also went faster than expected.

“I was pleasantly surprised with just how fast everything came together!”

- Bella Orcutt, ChappyWrap.

ChappyWrap’s remediation ran on the standard two-week cycle, which Bella noted “was still just so much faster than anything we’d been told from all the other companies we met with.” Along the way, the team picked up practical knowledge, like minimum clickable icon sizes, that it now applies to ongoing site changes.

THE RESULTS: From Putting Out Fires to Peace of Mind

The clearest outcome is the one Bella named directly: “Peace of mind is just the biggest win for us, knowing we don’t have to worry about constantly maintaining and reviewing everything, because we have a team behind us to do it.”

ChappyWrap no longer runs its own quarterly audits; the documentation is generated and maintained for them. The lighter load extends to ChappyWrap’s agency partner, too. For Chase Olivieri of Listo Labs—the Shopify dev shop that manages the site day-to-day and brought ChappyWrap to TestParty—the value comes down to one thing:

“Just the time savings, and the other set of eyes. We’re not having to wait a long period of time for an actual audit to come back with a list of items.”

- Chase Olivieri, Founder of Listo Labs

Because TestParty pushes the fixes directly for review, Chase keeps accessibility on track with minimal manual effort on the team’s side.

Most importantly, the engagement reframed how ChappyWrap thinks about accessibility, from a box they hoped they’d checked to an expert partnership they can rely on.

THE ROAD AHEAD: A Long-Term Partner

With remediation, monitoring, and documentation in steady-state, ChappyWrap continues to receive monthly reports and ongoing support. The brand can keep its small team focused on the product and customer experience, confident that accessibility is handled.

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