How Cuyana Reduced Accessibility Compliance Time by 90% with TestParty
90% Reduction in Compliance Time:Cuyana went from spending ~80 hours per accessibility audit to just ~12 hours per year of maintenance—freeing their team to focus on core business priorities.
From Reactive to Proactive:Instead of scrambling after audits with months of back-and-forth, Cuyana now has continuous monitoring and remediation that prevents issues before they become legal problems.
Replaced Ineffective Overlay Solution:Cuyana moved beyond a $75/month Shopify overlay app that wasn't preventing demand letters to a comprehensive remediation service that actually fixes code-level issues.
Low Internal Effort, High Impact:TestParty handled code reviews, fixes, and deployments directly—requiring minimal involvement from Cuyana's team while delivering an updated accessibility statement and ongoing compliance.
Budget-Neutral Investment:The cost of TestParty's service aligned with the budget Cuyana had already set aside for handling accessibility lawsuits reactively, turning a defensive expense into proactive protection.
About Cuyana
Cuyana is a luxury fashion brand founded in 2011, known for its "fewer, better" philosophy. The company encourages customers to be intentional about their purchases, offering high-quality pieces designed to last—reducing the need for frequent replacements. With five retail locations and a strong e-commerce presence, Cuyana has built a loyal following among consumers who value sustainable, thoughtful fashion.
The Challenge
Like many e-commerce brands, Cuyana faced a recurring challenge: ADA accessibility demand letters. Approximately once a year, the company would receive legal notices requiring them to identify and fix accessibility issues on their website.
The process was exhausting. Each demand letter triggered a months-long cycle:
- Back-and-forth negotiations to get specific lists of issues from plaintiffs
- Documentation and remediation of identified problems
- Verification cycles to confirm fixes met requirements
"Per nuisance lawsuit, it would probably be something like 80 hours total—two full-time people working for a full week," explained David, who oversees Cuyana's technical operations.
The team had tried automated accessibility testing tools and even used a $75/month Shopify overlay app titled AccessiBly, but these solutions fell short.
The Solution
Cuyana connected with TestParty through a chance meeting at a Beanstalk conference. The timing aligned perfectly—the cost of TestParty's service was comparable to the budget Cuyana had already set aside for handling accessibility lawsuits reactively.
The partnership delivered immediate value:
Comprehensive Auditing: TestParty's team quickly identified accessibility issues across Cuyana's site, including legacy code from old A/B tests that had been left behind.
Low-Effort Remediation: Fixes were implemented with minimal effort required from Cuyana's internal team. Code reviews, deployments, and updates were handled efficiently.
Updated Compliance Documentation: TestParty provided an updated accessibility statement, ensuring Cuyana's public-facing compliance documentation was current.
Ongoing Monitoring: Regular two-week check-ins keep the team aligned on new findings and priorities.
The Results
The impact was transformative:
Beyond the time savings, the partnership shifted Cuyana from a reactive posture—scrambling after each demand letter—to a proactive stance with continuous monitoring and improvement.
"If we can get through summer next year without a demand letter, I think that would be a success," David noted, establishing a clear benchmark for measuring long-term value.
The Experience
When asked to summarize working with TestParty in just a few words, David's response was simple:
"Easy to get started."
The onboarding was smooth, the team was responsive, and the technical expertise meant Cuyana could trust that accessibility was being handled properly—freeing their team to focus on what they do best: creating beautiful, lasting fashion.
Cuyana is a TestParty customer using our Shopify accessibility auditing and remediation services.
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