How Dorai Home Because an Accessibility Brand Leader and Influencer with TestParty

From Style to Substance: Why Accessibility Matters at Dorai Home

Dorai Home has always been known for its sleek, sustainable home products—designed to dry faster and look good doing it. But in 2024, the team behind the brand decided to take on a new challenge: making their digital experience as thoughtful and accessible as their products.

"Human-centered design is a core tenet of Dorai's brand,” said Kelsey O’Callaghan Co-founder and Chief Brand Officer of Dorai Home. “It's critical for us to design inclusive experiences across our products and digital touchpoints."

A Proactive Commitment to Inclusion

In August 2024, Dorai Home partnered with TestParty to launch a comprehensive accessibility initiative across their eCommerce platform. The goal was simple: meet and exceed the latest accessibility standards and build a continuous improvement process to keep it that way.

Through a 12-month engagement, TestParty worked closely with Dorai to implement an AI-assisted remediation platform, CPACC-certified manual audits, and monthly reporting to ensure compliance with WCAG 2.2 AA.

This wasn’t just about compliance, it was about aligning with Dorai’s values of inclusion, innovation, and excellence.

White-Glove Support, Real Results

The partnership didn’t stop at software. TestParty’s team provided white-glove support every step of the way:

• Ongoing Manual + AI-Powered Audits: Monthly accessibility scans to catch and fix issues before they impact users.
• Developer Documentation: Clear, actionable feedback for Dorai’s internal team and third-party vendors.
• Archived Proof of Accessibility: Date-stamped reports, screenshots, and logs to track progress over time.
• Third-Party Vendor Advocacy: TestParty helped push vendors like Attentive, Gorgias, and ShareASale to improve their embedded components for WCAG 2.2 AA compliance—benefiting not only Dorai, but the broader eCommerce community.

“TestParty became an extension of our operations team,” said Douglas Tilton, VP of Operations. “They worked with us, not just for us and helped us build a digital experience we’re proud of.”

Setting the Standard in DTC eCommerce

Dorai’s commitment to accessibility has now become a core part of their customer experience strategy. Their accessibility statement is public and transparent, outlining not only their compliance goals but also their dedication to ongoing improvement.

Better still, accessibility has proven to be good for business. More users are able to navigate the site easily, conversion rates have improved on mobile and screen readers, and the brand’s reputation for thoughtfulness now extends to its digital presence.

"Coming from a UX background, it can feel overwhelming to ensure your website is accessible to all as a small startup. We're pleased to have moved away from the generic widget apps to something that helps us deliver the best digital experience for users of all abilities." 

Looking Ahead: Accessibility as a Brand Advantage

For, Dorai Home accessibility isn’t just a strategic investment that protects the brand. It improves the user experience, and sends a clear message to customers: inclusion matters here.

Ultimately, Dorai also successfully pushed vendors like Attentive, Gorgias, OrderProtection, ShareASale, and Judge.Me to adapt their embedded widgets for WCAG 2.2 AA compliance. Improving accessibility not just for Dorai, but for thousands of other sites as well. The brand’s accessibility statement, ongoing remediation strategy, and efforts to pressure third-party vendors into WCAG 2.2 AA compliance have made Dorai a quiet leader in this space.

With TestParty as a partner, Dorai isn’t just reacting to trends, they’re setting them.

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