From Overlays to TestParty: How Greatness Wins Upgraded Digital Accessibility
Scalable & Cost-Effective Solution:Transitioned from a low-functioning overlay tool to a TestParty’s full accessibility solution without exceeding budget constraints.
Legal Risk Mitigation:Resolved ADA compliance issues, ensuring ongoing WCAG conformance and preventing future accessibility-related complaints.
Hands-Off Accessibility Management:Minimal effort required from Greatness Wins’ internal team, with TestParty handling monthly monitoring and updates.
Seamless Integration:Worked directly with Greatness Wins' development team, enabling efficient code-level fixes without disrupting business operations.
Sustained Business Growth:Maintained steady e-commerce performance, ensuring accessibility compliance without negatively impacting conversion rates or site speed.
The Scenario: Apparel Leader Scaling Rapidly
Greatness Wins is redefining athletic apparel with a relentless focus on quality, fit, and performance. Co-founded by Chris Riccobono (UNTUCKit), along with industry icons Derek Jeter and Misty Copeland, the brand aims to disrupt the sportswear market by addressing the shortcomings of major competitors like Nike and Adidas. With a growing presence in multiple markets—including a strong foothold in golf apparel—Greatness Wins continues to innovate and challenge industry norms.
However, as a startup, Greatness Wins faced the challenge of balancing cost with quality, especially when it came to digital accessibility. Initially, the company adopted a basic accessibility widget as a low-cost solution, believing it would be sufficient to ensure compliance.
However, after about a year in operation, the team encountered a legal complaint related to ADA compliance issues on their website.“We got the legal complaint while we were working with the widget,” shared Chris Riccobono, Founder & CEO of Greatness Wins. In fact, in 2024, over 1,000 businesses were sued despite having accessibility widgets on their websites, accounting for more than 25% of cases.
This experience led the company to reassess its approach and find a more proactive accessibility solution that would reduce legal risk while maintaining an excellent user experience.
The Solution: Why Greatness Wins Chose TestParty
Greatness Wins explored various accessibility solutions, comparing cost, service quality, and automation capabilities. Their previous solution—a simple accessibility overlay—lacked hands-on support, did not have proactive monitoring, and did not prevent the legal complaint leaving the brand exposed as they scaled.
TestParty stood out for several reasons:
- Baseline Audit, Monthly Reviews, Daily Fixes: TestParty conducted a full website audit to resolve existing issues, followed by monthly code reviews to remediate new vulnerabilities found during nightly scans. These continuous accessibility scans both tracked changes and prevented new compliance issues.
- Developer Collaboration: TestParty worked directly with Greatness Wins’ developers to streamline fixes without disrupting workflows. “It was a super easy integration… low maintenance,” Chris noted.
- Budget-Friendly Flexibility: Transparent pricing and tailored support aligned with the startup’s financial goals. TestParty’s competitive pricing model that aligned with the brand’s growth plans.
"When I came across TestParty, I found not only the pricing to be reasonable and competitive, but their eagerness to work with us. Understanding cost is critical, but understanding why we need to make a change—I was super impressed by that."
- Chris Riccobono, Founder & CEO of Greatness Wins
The Results: Handsoff ADA Compliance in 30 Days
The integration process with TestParty was seamless. Over the course of a month, TestParty conducted a full website audit, identified necessary fixes, and worked alongside Greatness Wins' developers to ensure compliance. The key outcomes included:
- Legal Compliance: No further accessibility complaints since TestParty’s implementation.
- Low-Maintenance Solution: Monthly check-ins require minimal effort from Greatness Wins' internal team and ensured compliance as the brand expanded into new markets, including golf apparel showcased at the PGA Show 2025.
- Resource Efficiency: TestParty’s hands-off model allowed Greatness Wins’ team to focus on innovation, such as AI-driven user-generated content tools.
- Business Continuity: No disruptions to sales or website performance throughout the accessibility improvements.
Beyond Compliance: Looking Ahead
Greatness Wins continues to prioritize accessibility as it scales, supported by TestParty’s ongoing audits. The partnership has embedded compliance into the brand’s development lifecycle, ensuring new features and markets align with accessibility standards from day one. "It’s a requirement in today’s e-commerce world that we have to be accessible," Chris described.
“TestParty’s eagerness to work with us stood out,” Chris emphasized. By addressing root causes—not just symptoms—Greatness Wins now views accessibility as a strategic safeguard, not a checkbox.
"As an emerging brand—where we started using you guys as a very new brand and growing into an emerging brand—I have been super happy with the product as well as the customer support and would encourage people to take a look at TestParty."
- Chris Riccobono, Founder & CEO of Greatness Wins
Sound Familiar?
Greatness Wins’ journey with TestParty demonstrates how proactive accessibility compliance can prevent legal risks while enhancing the user experience. As accessibility standards evolve, TestParty continues to provide a scalable, automated, and hands-on solution for brands committed to inclusivity.
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