How a Leading Private Skincare Brand Turned a Never-Ending Manual Accessibility Audit into an Automated TestParty Compliance Program

Overview

This leading private skincare brand operates a multi-brand portfolio with prestige positioning across multiple storefronts. Like many modern ecommerce teams, their digital roadmap was packed: a Salesforce-to-Shopify migration, an ERP migration to NetSuite, and the day-to-day reality of running and growing multiple storefronts.

Like many retail brands, they were aware of ADA risk and wanted to ensure all customers, especially those relying on assistive technology, could enjoy a seamless shopping experience. Their legal team also flagged the rising frequency of "nuisance lawsuits" common across the beauty industry.

But despite the desire to do things right, their first attempt at accessibility (a manual audit) became an exhausting, unfinishable burden.

"We just continually had new issues that would pop up and never had the time to  fully resolve them before another issue emerged ," recalled a member of the digital operations team.

The Challenge: Audit With Issues They Couldn't Fix

Before partnering with TestParty, this brand was stuck in an exhausting pattern familiar to many modern ecommerce teams: ongoing audits, limited engineering bandwidth, and no easy way to turn complex accessibility findings into completed work.

They had already invested in a third-party manual accessibility audit. It surfaced a large number of issues across their primary site and theme. The intent was good; the reality was harsh.

As the Senior Manager of E-Commerce, Data, and Operations summarized:

While the audit sat half-finished, the legal team reminded them that ADA risk wasn't theoretical.

They wanted to do the right thing for customers and avoid nuisance suits, but with limited development capacity and a roadmap already full of revenue-driving work, accessibility kept slipping down the priority list.

They needed a partner who could step in, own the problem, and deliver real fixes. Not more homework.

Solution: A Partner Who Fixes Issues, Not Just Finds Them

When they evaluated TestParty, they were looking for more than reports or scanners. They were looking for execution.

Remediation mattered because their small but high-performing team didn't have the spare cycles to interpret audits or write WCAG-compliant code changes.

Reflecting on the first few months of the partnership, the ecommerce lead said, "I feel like  there are no surprises, which is not always typical, in my opinion." A colleague echoed the sentiment: "We've had partners who didn't  stick to their word after we signed on. And the best thing we can say about TestParty  is that everything we expected is what we got ."

TestParty's approach (white-glove implementation, direct fixes, and hands-on collaboration) matched exactly what they had been searching for.

Process: Fixing the Site and Building a Sustainable Program

The partnership began with TestParty integrating directly into the brand's Shopify environment. Instead of sending PDFs or JIRA tickets, TestParty's engineering team handled the work inside the repository, resolving the theme-level issues that had previously blocked progress.

TestParty delivered:

• Rapid implementation on the flagship storefront
• Clean code updates submitted via pull requests
• Biweekly collaborative check-ins
• Simplified, comprehensible reporting
• A proactive monthly monitoring cadence
• A plan to extend accessibility across sister brands

The transition from reactive "audit, struggle, repeat" into a predictable rhythm of automated scanning and monthly fixes helped them regain control of accessibility as an operational function.

"We want to be more proactive than reactive," described the Vice President of Information Technology. And for the first time, they could be.

Impact: More Time for What Drives the Business

The most immediate impact was the removal of a massive operational burden. Issues that had stalled for months were resolved quickly, without requiring engineering resources they did not have.

With accessibility no longer stagnating in a backlog, their bandwidth returned to strategic priorities: ecommerce growth, operational optimization, and large-scale transformations like the NetSuite and Shopify migrations.

Just as importantly, the relationship shifted their internal culture. They no longer treat accessibility as a fire drill or something that only surfaces when a lawyer calls. It is now a recurring, measurable part of their digital strategy.

The ecommerce lead explained the mindset clearly:

Accessibility is no longer competing with higher-priority revenue initiatives: it now runs quietly and reliably in the background, without disrupting them.

Overall Thoughts: Accessibility as an Ongoing, Team-Friendly Practice

For this brand, TestParty introduced a new model of accessibility, one rooted in partnership, trust, and sustained execution.

"The TestParty team  makes our jobs easier and is always available to help. The dashboard is  straightforward and simple to use, and the team is both knowledgeable  and good at communication," the ecommerce lead said.

Their journey is a reflection of a broader trend: modern digital teams need accessibility solutions that remove work, not add it. TestParty delivered exactly that: turning a stalled audit, a stretched engineering team, and a growing legal risk into a consistent, scalable, portfolio-wide accessibility program. The team now collaborates across  three brands in 2026.

They now move forward with confidence, knowing accessibility is finally sustainable, proactive, and aligned with the experience they want every customer to have.

About the Brand

This leading private skincare brand is a global leader in prestige skincare. Known for breakthrough formulas, clinical performance, and a cult-like fan base, they operate multiple ecommerce storefronts across their brand family.