How Thread Uses TestParty to Scale Accessibility with Ease and Peace of Mind
<1 Hour of Engineering Time Per Month:TestParty delivers deployment-ready GitHub pull requests. Thread’s dev team spends less than an hour monthly reviewing and merging accessibility updates.
WCAG 2.2 AA Compliance Across All Templates:Thread’s Shopify storefront, including third-party integrations and dynamic content, is fully remediated every month, ensuring consistent accessibility across all customer-facing pages.
Omnichannel, International Reach:Thread® sells across the United States, Canada, South America, and Japan via retail, wholesale, marketplaces, and direct-to-consumer eCommerce.
“Set It and Forget It” Accessibility:Thread describes working with TestParty in three words: ease, peace of mind, and confidence.
The Scenario: Serving More Users with an Accessible Omnichannel Strategy
Thread®, a trend-setting and global omnichannel lifestyle brand, adopted TestParty’s automated accessibility solution to reduce legal risk, future-proof their tech stack, and extend inclusive access across all customer touchpoints. Since adopting TestParty in late 2024, Thread® has automated accessibility remediations monthly, decreased manual dev hours, and gained confidence in their compliance posture, all while preserving their speed of innovation.
“For me, the big thing with TestParty is just ease and peace of mind. I don’t have to worry. It’s just getting done.”
- Logan England, Head of eCommerce, Thread®
The Challenge: Legal Risk, Rising Costs, and Complexity
Back in the 2020-era digital accessibility wave, Thread® faced a lawsuit over website compliance. Like many brands, they turned to AccessiBe’s overlay-based model to quickly appear compliant, but cracks soon emerged:
- Opaque value: “We were paying $50/month, and suddenly it was $1,000. The biggest SaaS markup I’ve seen in 12 years.”
- Poor remediation: Overlays didn’t prevent legal exposure or create lasting improvements. In fact they were fined for $1 million by the FTC in April 2025 for their deceptive practices.
- Limited visibility: Thread’s dev team struggled to identify issues across their Shopify stack, third-party apps, and omnichannel experiences. They were burdened by static audit PDFs that required manual remediation and deployment.
“We talked to audit firms that wanted tens of thousands of dollars just to tell us what was broken. And then we still had to fix everything ourselves. That’s not a solution: that’s a consulting invoice.”
It wasn’t scalable. It wasn’t proactive. And it certainly wasn’t built for a brand like Thread® which had its sights on rapid growth.
Why Thread® Chose TestParty
When Logan England, Head of eCommerce at Thread® and advisor to dozens of other eCommerce brands, met the TestParty team, he was looking for three things:
- Ease: Minimal lift for his internal devs
- Peace of mind: Confidence that accessibility was being handled
- Fair pricing: A model that matched value, not just brand name
“What stood out about TestParty was that they weren’t trying to scare us into compliance. They showed us a proactive, respectful way to serve every customer. And they did the work.”
- Logan England, Head of eCommerce, Thread®
Thread® was especially impressed that TestParty:
- Hands-off for marketing: TestParty works directly with Thread’s dev team via GitHub integration.
- Middle ground between audits and overlays: Not a bloated legal report, not a shallow band-aid—TestParty finds issues and fixes them.
- Vendor visibility risk: TestParty uncovered compliance issues in third-party tools, enabling proactive outreach to partners like Okendo or Redo.
“We didn’t want to keep reacting. It was time to get ahead of accessibility instead of fearing the next demand letter.”
- Logan England, Head of eCommerce, Thread®
The Solution: Monthly Remediation Without the Stress
Every month, TestParty runs a full audit of Thread’s Shopify storefronts and connected tools, both manually and through automation. The process is seamless:
- Audit: TestParty scans for WCAG violations across themes, widgets, and plug-ins.
- Fix: Accessibility issues are fixed by TestParty engineers and delivered in a new GitHub theme branch.
- Deploy: Thread’s devs review, test, and merge changes into production: often in under an hour.
In the early months, changes were substantial. Now, the audits are mostly green, signaling lasting improvements.
“I don’t even hear from the TestParty team unless there’s something to fix, which is exactly how I want it.”
The best part? It doesn’t interrupt Thread’s roadmap.
- Automated: No internal meetings or tickets required
- Developer-aligned: GitHub-native delivery keeps workflow lean
- Quiet: No Slack pings, no weekly standups, no overhead
Going Beyond Legal: Accessibility as a Growth Strategy
While compliance was the catalyst, Thread’s deeper motivation is reach. As an omnichannel brand, their goal is clear:
- Be everywhere customers are: DTC, Amazon, REI, Zumiez, and more.
- Inclusive by default: Whether it’s a retail kiosk/store in Utah or TikTok Shop, accessibility expands market access.
- Brand integrity: Accessibility aligns with Thread’s values of “Relentless Progression” and “Fearless Expression.”
“We don’t want anyone blocked from experiencing our brand. That’s what accessibility means to us.”
- Logan England, Head of eCommerce, Thread®
With 8-figure annual revenue, distribution across North and South America, recent expansion into Japan, and wholesale placements at REI, Zumiez, and more, Thread® is redefining what it means to be an omnichannel brand.
“We’re not just wallets anymore. We’re Thread®.”
- Logan England, Head of eCommerce, Thread®
Want to See What TestParty Can Do for You?
Reach out at testparty.ai, and ask about the “Logan England Discount.”
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