Groceryshop Las Vegas 2025: The CPG & Food Brand Founder's Playbook

Last Updated: November 2025

If you sell anything people eat or drink online, Groceryshop is your must-attend event. As Shoptalk's sister conference focused on grocery and CPG, Groceryshop brings together 3,500+ grocery and CPG professionals for concentrated category expertise.

For food and beverage DTC founders, CPG ecommerce teams, and grocery retail buyers, this guide covers how to maximize your Groceryshop investment.

Table of Contents

1. Event Overview
2. Who Should Attend
3. Agenda Highlights
4. Buyer Networking
5. DTC-to-Omnichannel Strategy
6. Local Tips
7. Accessibility Considerations
8. Frequently Asked Questions

Event Overview

Groceryshop delivers category-specific expertise for food, beverage, and CPG brands.

Event Details

• Dates: October (check groceryshop.com for exact dates)
• Location: Mandalay Bay Convention Center, Las Vegas
• Attendance: 3,500+ grocery and CPG professionals
• Focus: Grocery, food, beverage, and CPG ecommerce

Registration

Register at groceryshop.com/attend. Review attendee information for badge types and pricing.

Who Should Attend

Ideal Attendees

• Food/beverage DTC founders (Magic Spoon, Levain-type brands)
• CPG ecommerce teams managing digital channels
• Grocery retail buyers scouting emerging brands
• Brand operators exploring omnichannel expansion

Category Fit

Groceryshop is specifically for:

• Food and snack brands
• Beverage companies (alcoholic and non-alcoholic)
• Personal care and household CPG
• Pet food and treats

Agenda Highlights

Check the Groceryshop agenda for current programming.

Platform Sessions

Major platform insights:

• Instacart: Marketplace and advertising strategies
• DoorDash: Delivery and quick commerce trends
• Amazon Fresh: Grocery-specific Amazon strategies

Retail Media Deep-Dives

Grocery retail media networks:

• Retailer media: Kroger, Walmart, Target advertising
• Performance measurement: Attribution in retail media
• Budget allocation: Channel mix for CPG brands

Supply Chain and Fulfillment

Category-specific operations:

• Cold chain: Temperature-controlled logistics
• Fresh fulfillment: Short shelf-life product handling
• Subscription logistics: Recurring delivery challenges

Buyer Networking

Retail Buyer Access

Groceryshop concentrates grocery buyers:

• Whole Foods teams: Natural and organic category managers
• Sprouts buyers: Specialty grocery purchasing
• Regional grocers: Local and regional chain contacts

Meeting Strategies

• Use the meeting system: Schedule buyer conversations in advance
• Prepare sell sheets: Professional product presentations ready
• Bring samples: Physical product makes impressions

Investor Presence

CPG-focused capital:

• Category investors: VCs focused on food and beverage
• Acquirer interest: Strategic buyers scouting brands
• Growth capital: Private equity for scaling brands

DTC-to-Omnichannel Strategy

For DTC-Only Brands

Use Groceryshop to explore omnichannel:

• Buyer education: Learn what retailers look for
• Category benchmarking: Understand retail pricing and margins
• Relationship building: Start conversations before pitching

Omnichannel Considerations

• Channel conflict: Managing DTC and retail pricing
• Velocity expectations: Understanding retail performance metrics
• Trade marketing: Budget requirements for retail support

Innovation Showcase

• New product launches: Introduce products to buyers
• Packaging evolution: Retail-ready packaging decisions
• Category expansion: Testing new product categories

Local Tips

Mandalay Bay Navigation

• Convention center: Large space requiring comfortable shoes
• Restaurants: Mandalay's on-site options are actually good
• Avoid the casino: Focus on conference networking

Dining Recommendations

For partner dinners and meetings:

• Bavette's: Steakhouse at Palazzo, great for groups
• Carbone (Aria): High-end Italian, book well ahead
• On-site options: Fleur, Stripsteak at Mandalay

Conference Pacing

• Multi-day marathon: Pace yourself across the event
• Hydration: Vegas is dry, conference floors are large
• Evening strategy: Budget energy for after-hours networking

Accessibility Considerations

As you connect with grocery buyers and explore retail expansion at Groceryshop, ensure your digital presence supports omnichannel growth. With ADA lawsuits targeting online retailers at record rates, ensuring your store meets WCAG 2.2 compliance standards protects your brand across channels.

CPG Accessibility Considerations

Food and beverage sites face specific requirements:

• Nutrition information: Accessible ingredient and allergen data
• Subscription portals: Accessible recurring order management
• Product imagery: Alt text for food photography

Omnichannel Readiness

Before expanding to retail:

• Brand website audit: Ensure digital presence supports retail partnerships
• Retailer requirements: Some retailers require vendor site accessibility
• Consumer expectations: Consistent experience across touchpoints

Frequently Asked Questions

What is Groceryshop?

Groceryshop is an annual conference focused on grocery and CPG ecommerce, bringing 3,500+ professionals to Las Vegas each October. It's the sister event to Shoptalk, specialized for food, beverage, and CPG categories.

Is Groceryshop relevant for DTC-only brands?

Yes. Use Groceryshop to explore omnichannel—buyers are present and interested in innovative DTC brands. Even if you're not ready for retail, understanding the channel helps with long-term planning.

How does Groceryshop compare to Shoptalk?

Groceryshop is category-specific (grocery/CPG) while Shoptalk covers all retail. If you're in food and beverage, Groceryshop provides more relevant content and networking than Shoptalk's broader programming.

What should I bring to Groceryshop?

Bring samples (if feasible), sell sheets with product and pricing information, retailer-ready presentations, and clear talking points about your brand's velocity and differentiation.

How can I ensure my site is ready for retail buyer evaluation?

Use TestParty's free scan to identify accessibility gaps before Groceryshop. Retail buyers evaluate brand professionalism—TestParty fixes WCAG compliance issues at the code level.

Get Retail-Ready Before Groceryshop

Before meeting grocery buyers, ensure your digital presence demonstrates professional standards.

Book a Demo →

See how TestParty delivers retail-ready accessibility—professional compliance for CPG brands.

Get Your Free Scan →

Identify accessibility gaps before Groceryshop—know your baseline before buyer meetings.

Last updated: November 2025

Related Articles

• Ecommerce Events in Las Vegas 2025: Complete Guide
• Shoptalk Las Vegas Guide
• FounderMade Discovery Show NYC
• Retail Ecommerce Accessibility: ADA Compliance for Online Stores
• The Business Case for Digital Accessibility

TestParty helps ecommerce and DTC brands build accessible online experiences. Explore accessibility solutions for Shopify stores →