Headless Commerce for Fashion Retailers: Speed and UX Wins with Hydrogen and Oxygen

Key Takeaways

• Shopify Hydrogen and Oxygen enable fashion retailers to build custom storefronts with near-instant global load times through edge computing
• React-based architecture delivers superior mobile experiences and creative visual merchandising capabilities traditional themes cannot match
• Headless builds require deliberate accessibility planning—custom code means custom responsibility for WCAG compliance
• Best suited for high-growth, design-forward brands with technical resources; early-stage stores often benefit more from optimized traditional themes

Going headless sounds like the ultimate performance upgrade for your fashion or home goods store. And in many cases, it is. Shopify's Hydrogen framework and Oxygen hosting platform promise lightning-fast page speeds, unlimited design flexibility, and mobile experiences that feel more like native apps than websites.

But headless commerce isn't just a flip-the-switch decision. It's a fundamental architectural change that affects everything from your development workflow to how you maintain WCAG compliance over time. For fashion and home goods brands specifically—with their image-heavy catalogs, visual storytelling needs, and mobile-first shoppers—the performance and UX wins can be substantial. The accessibility challenges, however, are often overlooked until after launch.

This guide breaks down exactly what Hydrogen and Oxygen deliver, where they excel for apparel and home goods retailers, and what technical and accessibility considerations you need to plan for before making the switch.

What Is Headless Commerce for Fashion and Home Goods Brands

Headless commerce separates your store's frontend presentation layer from the backend ecommerce functionality. Instead of a tightly coupled system where your theme and checkout live in the same place, headless architecture treats the frontend as an independent application that connects to Shopify's backend through APIs.

For fashion and home goods brands, this matters because traditional Shopify themes—while powerful—constrain your visual possibilities. You're limited by the theme's structure, component library, and performance characteristics. Custom editorial layouts, immersive product storytelling, and sophisticated visual merchandising require workarounds or compromise.

Headless removes those limitations. Your frontend becomes a custom React application that can render any experience you design, pulling product data, inventory, and checkout functionality from Shopify's backend as needed. This separation is what enables both the performance wins and the creative freedom that make headless attractive for brands competing on visual differentiation.

What Is Shopify Hydrogen

Hydrogen is Shopify's React-based framework specifically designed for building custom headless storefronts. Think of it as Shopify's answer to the question: "What would an ecommerce framework built from the ground up for modern React development look like?"

Unlike generic React frameworks adapted for commerce, Hydrogen includes pre-built components optimized for Shopify's ecosystem, built-in performance optimizations, and direct integration with Shopify's Storefront API. This means shopify hydrogen developers get commerce-specific tooling rather than starting from scratch.

How Hydrogen Powers Custom Storefronts

Hydrogen's technical architecture is built on three core elements that work together to deliver both developer experience and site performance:

• React-based components: Pre-built UI elements for product cards, cart functionality, search, and checkout flows that handle the complexity of ecommerce interactions while remaining fully customizable
• Storefront API: Direct connection to Shopify's backend for product data, inventory, customer information, and order processing without touching the admin theme layer
• Server-side rendering: Pages render on the server before reaching the browser, delivering fully-formed HTML that loads instantly and works for SEO and accessibility tools

This architecture means your custom storefront maintains Shopify's backend reliability while giving you complete frontend control. Product updates, inventory changes, and order processing happen through Shopify's proven infrastructure, but your customer-facing experience is entirely yours to design.

Key Features for Shopify Hydrogen Developers

Hydrogen includes several developer-focused capabilities that make building and maintaining custom storefronts more efficient:

• CLI tooling: Command-line interface for quick project setup, local development server, and streamlined deployment workflows
• Built-in caching: Automatic performance optimization that intelligently caches product data and page content at multiple levels
• TypeScript support: Full type safety for larger projects, making code more maintainable and reducing bugs in production
• Composable architecture: Seamless integration with any third-party API for custom functionality beyond Shopify's core features

These features address the reality that maintaining a custom storefront requires ongoing development work. The tooling helps teams move faster without sacrificing code quality or performance.

What Is Shopify Oxygen

Oxygen is Shopify's global hosting platform built specifically for Hydrogen storefronts. It's included with Shopify plans at no additional hosting cost, which removes one of the traditional barriers to headless commerce: separate hosting infrastructure and its associated costs.

Oxygen isn't generic web hosting adapted for Shopify. It's edge computing infrastructure designed around the specific performance characteristics of Hydrogen applications, with automatic optimization for commerce workloads.

How Oxygen Shopify Hosting Works

Deploying to Oxygen connects your Hydrogen codebase directly to Shopify's global edge network. The process is straightforward: connect your GitHub repository, configure your deployment settings, and Oxygen handles the rest. Every code push triggers an automatic build and deployment, with your storefront distributed across edge locations worldwide.

This tight integration means you're not managing deployment pipelines, configuring CDN distribution, or handling server provisioning. Oxygen abstracts those complexities while giving you deployment logs, preview environments for testing, and automatic rollback capabilities when needed.

Global Performance and Speed Benefits

Oxygen uses edge computing to deploy your storefront to data centers positioned close to your customers worldwide. When a shopper in Tokyo loads your site, they're served from an edge location in Asia rather than making a round trip to a central server in North America.

This proximity reduces latency dramatically. Product pages, collection browsing, and search all benefit from near-instant response times regardless of where your customers shop. For fashion brands with international audiences or home goods retailers expanding globally, this performance consistency across regions is difficult to achieve with traditional hosting.

How Hydrogen Shopify Stores Achieve Faster Page Speeds

Page speed matters intensely for fashion and home goods ecommerce. Your catalogs are inherently image-heavy. Your customers browse extensively on mobile devices. And research consistently shows that even small improvements in load time directly impact conversion rates.

Hydrogen's architecture delivers speed advantages through fundamental design choices rather than after-the-fact optimization. The framework's approach to rendering, data fetching, and asset delivery creates fast experiences by default.

Core Web Vitals Improvements

Core Web Vitals are Google's specific performance metrics that measure real user experience. Hydrogen's architecture addresses each one:

Largest Contentful Paint (LCP) measures how quickly your main content loads. Hydrogen's server-side rendering means your product images and above-the-fold content arrive as fully-rendered HTML, not empty divs waiting for JavaScript to run. This eliminates the blank-screen delay common in client-side React applications.

First Input Delay (FID) tracks how quickly your site responds to user interactions. Hydrogen's optimized JavaScript bundles and progressive enhancement approach mean the page becomes interactive faster, reducing the frustration of clicking buttons that don't yet work.

Cumulative Layout Shift (CLS) measures visual stability—whether elements jump around as the page loads. Hydrogen's component system handles image dimensions and layout calculations during server rendering, so product grids and image galleries maintain stable layouts as assets load.

Mobile Speed Optimization

Mobile accounts for the majority of fashion ecommerce traffic, making mobile-first rendering crucial. Hydrogen prioritizes mobile performance through several mechanisms:

The framework's code-splitting automatically breaks your JavaScript into smaller chunks, sending only what's needed for the current page. This matters enormously on mobile networks where downloading unnecessary code creates perceptible delays.

Image optimization happens automatically, with Hydrogen generating appropriately-sized images for different devices and serving modern formats like WebP when browsers support them. Your high-resolution product photography loads quickly without manual resizing or format conversion.

Reduced JavaScript bundles mean less parsing and execution work for mobile processors. While this matters less on flagship phones, it significantly improves performance on the mid-range devices most shoppers actually use.

Faster Product and Collection Pages

Product and collection pages represent the core shopping experience, and Hydrogen optimizes them through streaming server-side rendering. Rather than waiting for all data before showing anything, Hydrogen sends page structure immediately and streams in product information as it arrives.

For collection pages with large catalogs, this means shoppers see the page layout and initial products instantly, with additional items loading progressively. The experience feels immediate even when browsing hundreds of products.

Product pages benefit similarly—the page shell renders immediately while product details, variant information, and related products load in parallel. This eliminates the all-or-nothing loading pattern of traditional approaches where nothing displays until everything is ready.

UX Wins for Apparel and Home Goods Stores

Speed enables better user experience, but Hydrogen's true UX advantage comes from removing the creative constraints of traditional themes. Fashion and home goods brands compete on visual differentiation and brand storytelling—areas where standard themes force compromises.

Visual Merchandising and Lookbook Experiences

Traditional Shopify themes treat products as inventory to be browsed. Hydrogen lets you treat them as editorial content to be experienced. Custom layouts can integrate lifestyle photography, brand storytelling, and product details in ways that reflect your brand's unique aesthetic rather than a theme developer's generic interpretation of "fashion store."

Lookbook experiences become genuinely interactive. Clickable hotspots on lifestyle images can reveal product details inline. Editorial layouts can flow products through narrative content. Seasonal campaigns can introduce completely custom page structures without theme limitations or app workarounds.

This flexibility matters most for brands where purchase decisions involve emotion and aspiration as much as product specifications. Home goods customers buying furniture need to envision pieces in their space. Fashion shoppers want to see how items work together in styled outfits. Hydrogen makes these experiences possible without fighting your theme's structure.

Advanced Product Imagery and Zoom

Product imagery often represents the largest compromise in standard themes. Gallery layouts are predetermined, zoom functionality is basic, and loading multiple high-resolution images degrades performance.

Hydrogen's component architecture enables sophisticated image experiences without performance penalties. Custom galleries can support swipe gestures, pinch-to-zoom, and 360-degree product views that feel native. High-resolution imagery loads progressively—quick initial preview followed by full detail—giving shoppers immediate visual feedback without waiting for massive files.

For home goods where texture, detail, and scale matter enormously, these capabilities close the gap between in-store and online experiences. For fashion where fit and fabric detail drive purchase confidence, they reduce uncertainty that leads to returns.

Seamless Mobile Shopping

Mobile commerce has surpassed desktop for most fashion retailers, but mobile browser experiences often feel like desktop sites awkwardly squeezed onto smaller screens. Hydrogen enables genuinely mobile-native experiences through React's component model.

Smooth page transitions eliminate the jarring full-page reloads typical of traditional navigation. Gesture-based interactions—swipe for product images, pull to refresh collections—match expectations set by native shopping apps. Bottom-sheet interfaces for filters and options keep context visible while making selections.

These refinements might seem incremental, but they compound into experiences that feel polished rather than functional. For brands where brand perception matters as much as conversion rate, that distinction justifies the investment.

Custom Product Configurators

Home goods and certain fashion categories benefit enormously from customization tools that help shoppers visualize their choices. Fabric selectors showing real textile swatches in room contexts. Color configurators updating product imagery in real-time. Size guides overlaying actual measurements on product photos.

These tools are technically possible in traditional themes but often require clunky app integrations or performance-killing workarounds. Hydrogen makes them native features of your storefront, integrated into the shopping flow rather than bolted on afterward.

For furniture retailers, room visualizers let customers see how pieces fit their space at actual scale. For apparel brands, virtual try-on or mix-and-match tools reduce purchase uncertainty. These capabilities increasingly separate premium shopping experiences from commodity browsing.

Accessibility Challenges in Headless Storefronts

Here's what many brands learn too late: going headless means taking direct responsibility for your site's accessibility. Traditional Shopify themes—while imperfect—undergo some baseline accessibility testing. Your custom Hydrogen build starts from zero, and everything you build is your responsibility to make accessible.

This isn't theoretical risk. ADA website accessibility lawsuits targeting ecommerce sites have grown exponentially, with fashion and home goods retailers representing a significant portion of cases. Headless architecture doesn't exempt you from WCAG compliance requirements—it increases your responsibility for meeting them.

Common React Accessibility Issues

React applications introduce specific accessibility patterns that differ from traditional HTML development. These patterns create new failure points if not handled deliberately:

• Focus management: When React dynamically updates page content—like opening a product modal or updating search results—screen readers need explicit notification of what changed and where keyboard focus should move. Without proper focus management, keyboard users get lost in your interface
• Missing ARIA labels: Custom React components often lack the semantic HTML and ARIA attributes that assistive technology relies on to understand interactive elements. A custom dropdown built from divs needs explicit role, state, and label attributes that a native select element provides automatically
• Keyboard traps: Modal dialogs, slide-out carts, and drawer navigation are common in React applications. Each needs careful keyboard handling to prevent focus from getting stuck inside a component with no way to escape or trapped outside when the component closes

These issues don't appear in visual testing. They emerge when real users with screen readers or keyboard-only navigation try to complete purchases. Understanding common accessibility issues helps catch problems before they reach production, but headless builds require deliberate accessibility expertise throughout development.

Keyboard Navigation and Screen Reader Support

Complete keyboard accessibility means every interactive element on your storefront—product filters, size selectors, cart updates, checkout forms—must be operable without a mouse. This seems straightforward until you consider custom components built from div elements with onClick handlers instead of semantic button elements.

Screen reader support requires more than keyboard access. It needs proper semantic HTML structure (headings, landmarks, lists), descriptive labels for form inputs, and status announcements when content changes. When a customer adds an item to cart, screen readers need explicit notification that the action succeeded and the cart count updated.

Hydrogen doesn't automatically provide these patterns. Each custom component you build needs intentional accessibility implementation. This requires either accessibility expertise on your development team or comprehensive testing with assistive technology throughout the build process.

Maintaining WCAG Compliance Over Time

The challenge isn't just launching an accessible headless store—it's keeping it accessible. Every code deployment can introduce accessibility regressions. A new product filter component. An updated checkout flow. A seasonal landing page for a campaign. Each represents a new opportunity for accessibility issues to appear.

Traditional themes receive updates that sometimes include accessibility improvements. Your custom Hydrogen codebase doesn't automatically improve—it evolves based on your team's priorities and expertise. WCAG compliance requirements don't change when you go headless, but your responsibility for meeting them increases.

This is where ongoing accessibility monitoring becomes crucial. Automated scanning catches obvious technical violations. Manual testing with screen readers identifies interaction patterns that work visually but fail for assistive technology users. Regular expert audits ensure new features maintain compliance standards. TestParty's Shopify solution provides this continuous monitoring specifically for Shopify stores, catching accessibility regressions before they reach customers or attorneys.

Hydrogen Shopify vs Traditional Shopify Themes

The decision between Hydrogen and traditional themes isn't just technical—it's strategic. Each approach suits different business situations, resources, and priorities.

Design Flexibility and Customization

Traditional themes provide extensive customization through theme editors and settings. You can adjust colors, layouts, and component placement within the theme's predetermined structure. For many brands, this flexibility suffices. The constraints actually help by providing proven layouts and interaction patterns.

Hydrogen offers complete design freedom. No theme structure constrains your layouts. No component library limits your interactions. You can build exactly the experience you envision, whether that matches ecommerce conventions or creates something entirely new.

This freedom has a cost: you must design and build everything. Traditional themes include battle-tested checkout flows, responsive navigation, and product browsing patterns. Hydrogen requires you to implement these from scratch or adapt Hydrogen's components to your needs.

Performance Differences

Well-optimized traditional themes deliver good performance. Modern Shopify themes use efficient Liquid templating, lazy-load images, and optimize asset delivery. They won't match Hydrogen's speed, but they often perform acceptably for most brands.

Hydrogen delivers excellent performance by default through server-side rendering and edge deployment. Even minimally optimized Hydrogen builds typically outperform carefully tuned traditional themes. For brands where every millisecond of load time matters—high-traffic stores with image-heavy catalogs—this baseline performance advantage justifies the complexity.

Development and Maintenance Resources

Traditional theme customization requires Liquid templating knowledge and basic JavaScript. Many ecommerce teams can handle this in-house or work with freelancers affordably. Theme updates from developers maintain compatibility with new Shopify features.

Hydrogen demands React developers comfortable with modern JavaScript, TypeScript, and API integration. This typically means agency partnerships or dedicated engineering teams. You own maintenance entirely—no theme developer ships updates to your custom codebase. This ongoing responsibility represents a real cost that continues beyond the initial build.

Limitations of Going Headless with Hydrogen and Oxygen

Being honest about drawbacks builds trust and helps you make informed decisions. Hydrogen solves specific problems brilliantly, but it creates new challenges that affect viability for many brands.

Higher Upfront Development Costs

Custom Hydrogen builds require substantially more initial investment than purchasing and customizing a traditional theme. You're paying for custom development of every component rather than adapting pre-built elements.

Typical Hydrogen projects involve multiple weeks or months of development time from experienced React developers. Agency costs or in-house engineering resources represent real budget that needs justification through specific business outcomes—not just "we want to go headless."

Ongoing maintenance adds to this cost. Traditional themes receive updates addressing new Shopify features, security patches, and compatibility changes. Your Hydrogen codebase requires ongoing developer time to maintain, update dependencies, and add new capabilities. Factor this continuing cost into ROI calculations.

Technical Learning Curve

Hydrogen isn't a no-code or low-code solution. It requires genuine React development expertise, modern JavaScript knowledge, and comfort with API integration patterns. Teams accustomed to theme customization face a steep learning curve.

This learning curve affects your entire workflow. Developers need time to understand Hydrogen's architecture. Designers must think in component systems rather than page templates. Content teams work differently when page structures aren't predetermined by theme settings.

This adaptation takes time and creates risk during transition periods. Plan for reduced development velocity while your team learns Hydrogen's patterns and establishes new workflows.

Third-Party App Compatibility

Many Shopify apps integrate directly with themes through theme editor extensions or by injecting code into template files. This integration method doesn't work with Hydrogen because your custom frontend doesn't load traditional theme code.

Some apps offer API-based alternatives that work with headless architecture. Many don't. Popular functionality like reviews, wishlist features, loyalty programs, and advanced search often requires either finding API-compatible alternatives or building custom integrations.

This limitation particularly affects brands heavily reliant on Shopify's app ecosystem. Audit your current apps before committing to Hydrogen. Determine which functionality you'd need to rebuild or replace, and factor that development work into project scope and cost.

Which Brands Should Use Shopify Hydrogen and Oxygen

Hydrogen solves specific problems for specific business situations. Understanding whether it fits your needs prevents expensive mistakes.

Best Fit for Hydrogen

Certain brand profiles benefit most from Hydrogen's capabilities:

• High-growth brands needing performance at scale: When your traffic exceeds what traditional themes handle gracefully, when page speed directly impacts conversion, and when you have budget for optimal performance solutions
• Design-forward retailers requiring unique visual experiences: When your brand positioning demands differentiation through custom interfaces, when traditional themes limit your creative vision, and when visual storytelling drives purchase decisions
• Omnichannel sellers wanting consistent experiences: When you need identical customer experiences across web, mobile app, and other touchpoints, with a single source of truth for product data and business logic
• International brands benefiting from global edge hosting: When you serve customers across multiple continents and need consistently fast performance regardless of geographic location

These situations share a common characteristic: traditional themes create specific limitations that affect business outcomes, and Hydrogen's architecture directly addresses those limitations.

When Traditional Themes Are Better

Equally important—situations where traditional themes make more sense:

• Early-stage brands with limited development budgets: When you need to launch quickly and affordably, when your product selection and sales volume don't justify custom development costs, and when proven templates serve your needs adequately
• Simple catalogs not requiring custom experiences: When your products sell based on price, specifications, and straightforward presentation rather than immersive brand storytelling and sophisticated visual merchandising
• App-dependent stores relying heavily on third-party Shopify apps: When your business depends on specific apps for core functionality like subscriptions, complex promotions, or specialized checkout features that lack API alternatives

Being honest about fit prevents situations where brands invest in Hydrogen only to discover their actual needs were better served by optimized traditional themes.

How to Get Started with Shopify Hydrogen and Oxygen

If Hydrogen fits your situation, systematic planning increases success probability and reduces expensive mistakes.

1. Evaluate Your Current Store Performance

Before deciding Hydrogen is necessary, understand your baseline. Run performance audits using Google PageSpeed Insights and WebPageTest to identify specific bottlenecks. Measure actual Core Web Vitals for real users through Google Search Console.

Document specific performance problems Hydrogen would solve. "Our site feels slow" is different from "our mobile LCP averages 4.2 seconds and affects conversion." Concrete metrics justify investment and provide benchmarks for measuring improvement.

Also audit your current accessibility status. Identify existing WCAG violations that need addressing regardless of platform choice. Understanding your accessibility baseline helps you avoid migrating problems into your new headless build.

2. Assess Your Development Resources

Be realistic about technical capabilities. Do you have React developers in-house? Does your current team have capacity for a multi-month project plus ongoing maintenance? What happens if key developers leave?

If building in-house, budget for learning time. Your first Hydrogen project will take longer than subsequent ones as your team learns patterns and establishes workflows. If working with agencies, understand their Hydrogen experience level—first projects carry different risk than established practices.

Consider the long-term maintenance picture. Traditional themes let you hire freelancers easily. Custom Hydrogen codebases require developers familiar with your specific implementation. This affects hiring, knowledge transfer, and operational continuity.

3. Plan Your Accessibility Strategy

Build accessibility into your project from the start—retrofitting compliance after launch costs substantially more than implementing it during development. Source code accessibility fixes need to be part of your development workflow, not something addressed separately.

Establish accessibility requirements before development begins. Define your target WCAG conformance level (typically AA for commercial sites). Identify specific success criteria that matter for your industry—for example, keyboard navigation through product configuration tools or screen reader support for dynamic filtering.

Plan for ongoing compliance monitoring after launch. Automated scanning catches technical violations quickly. Monthly expert audits with screen readers and keyboard navigation identify interaction patterns that need refinement. Date-stamped compliance reports provide legal documentation should questions arise.

4. Set Up Your Hydrogen Storefront

Once planning is complete, the Hydrogen CLI handles initial project scaffolding. Install the CLI through npm, run the initialization command, and authenticate with your Shopify store. Hydrogen generates a starter project with connection to your Storefront API and example components showing common patterns.

This starter project isn't production-ready—it's a foundation for building your custom experience. You'll customize components, implement your design system, integrate necessary APIs, and build out functionality specific to your brand and product catalog.

Development happens locally with Hydrogen's development server providing instant feedback as you build. Testing against your actual Shopify data ensures components work with your real product catalog, inventory situations, and customer scenarios.

5. Deploy to Shopify Oxygen

Deployment connects your GitHub repository to Oxygen hosting. Configure your repository in Shopify Partners dashboard, set up deployment triggers, and define environment variables for different environments (staging, production).

Each code push triggers automatic builds and deployments. Oxygen provides deployment logs showing build status and potential errors. Preview environments let you test changes before deploying to production. Automatic rollback capabilities provide safety when deployments introduce problems.

Post-deployment monitoring tracks performance, identifies errors, and measures real user experience. Core Web Vitals monitoring shows whether your Hydrogen build delivers the performance improvements that justified the investment.

Build a Faster and More Accessible Fashion Storefront

Shopify Hydrogen and Oxygen deliver genuine performance and UX advantages for fashion and home goods brands that need them. Near-instant load times globally, complete creative control over your storefront, and mobile experiences rivaling native apps represent real competitive advantages when visual differentiation drives purchase decisions.

But these advantages come with real responsibilities. Custom code means custom accessibility implementation. The performance wins you achieve technically disappear for customers using assistive technology if your storefront fails basic keyboard navigation or screen reader support. And ongoing compliance isn't automatic—it requires continuous monitoring and expert validation.

The brands that succeed with headless commerce approach it strategically: clear understanding of problems being solved, realistic assessment of technical resources, and deliberate planning for accessibility from day one. Speed and accessibility aren't competing priorities—they're complementary investments in customer experience that compound over time.

If you're building or maintaining a Hydrogen storefront and want to ensure it stays accessible and compliant, schedule a demo with TestParty to see how our done-for-you Shopify accessibility solution catches and fixes issues automatically, giving you date-stamped compliance documentation while your team focuses on building exceptional customer experiences.

FAQs about Hydrogen and Oxygen for Fashion Brands

Is Shopify Hydrogen production ready?

Yes, Hydrogen is production ready and powers live storefronts for major brands, though it requires experienced React developers to build and maintain. Shopify continues actively developing the framework, releasing regular updates that improve functionality and performance.

How long does a typical Hydrogen migration take?

Migration timelines vary based on store complexity, but most brands should plan for several months of development, testing, and optimization before launch. Simple catalogs with straightforward functionality might complete in 8-12 weeks, while complex stores with custom features often require 4-6 months or more.

Can I use my existing Shopify apps with a Hydrogen storefront?

Most traditional Shopify apps don't work directly with Hydrogen since they rely on theme integration, but many offer APIs or have headless-compatible alternatives. Audit your current apps early in planning to identify which functionality needs rebuilding or replacement.

Do I need a dedicated Shopify Hydrogen developer on my team?

You'll need access to React developers either in-house or through an agency, as Hydrogen requires ongoing maintenance beyond the initial build. The complexity of your storefront determines whether you need dedicated resources or can manage with part-time development support.

How do I keep my headless Shopify store accessible after launch?

Ongoing accessibility requires regular automated scanning, manual audits with assistive technology, and remediation processes whenever new code is deployed. Establishing continuous compliance monitoring prevents regressions and provides documentation demonstrating your commitment to accessibility standards.

What happens to my SEO when migrating to Hydrogen?

Hydrogen supports strong SEO through server-side rendering and proper meta tag management, but you'll need to carefully plan URL redirects and structured data during migration. Work with SEO specialists to ensure you preserve rankings and properly configure technical SEO elements in your custom build.