Manhattan Shopify Plus Operator Roundtable 2025: Guide for Enterprise Merchants

Last Updated: November 2025

The Manhattan Shopify Plus Operator Roundtable is built specifically for brands doing serious volume on Shopify Plus. This is less about learning what Shopify is, and more about squeezing more margin and efficiency out of a stacked tech stack.

For COOs, heads of ecommerce, engineering leads, and senior marketers at brands typically doing $10M+ in revenue, this roundtable delivers peer-level discussion on the operational challenges that only high-volume merchants face.

Table of Contents

1. Event Overview
2. Who Should Attend
3. Session Topics and Format
4. Networking with Peers
5. How to Get Invited
6. Accessibility Considerations
7. Frequently Asked Questions

Event Overview

The Manhattan Shopify Plus Operator Roundtable is usually formatted as a half-day roundtable in a boardroom-style venue in Midtown or Flatiron.

Event Details

• Format: Half-day roundtable (typically 4-5 hours)
• Location: Boardroom-style venue in Midtown or Flatiron
• Attendees: 20-40 senior operators from $10M+ brands
• Access: Often invite-only or application-based

Vendor-Limited Environment

Vendors are either heavily filtered or excluded so operators can actually talk shop without being pitched every five minutes. This creates an environment where peers share openly about challenges and solutions.

Who Should Attend

Ideal Attendees

The roundtable delivers maximum value for senior operators:

• COOs managing operations at high-growth DTC brands
• Heads of Ecommerce owning platform strategy and performance
• Engineering leads responsible for custom development and integrations
• Senior marketers focused on conversion and checkout optimization

Revenue Threshold

Registration is often application-based, with priority to brands actively using (or migrating to) Shopify Plus. Most attendees run brands doing $10M+ in annual revenue.

Session Topics and Format

Platform Architecture

Deep dives into how teams structure their Shopify Plus implementations:

• Theme architecture: Rebuilding vs. iterating on existing themes
• Custom checkout flows: Checkout extensibility and customization
• Multi-store setups: Managing multiple Shopify stores efficiently
• Headless considerations: When headless makes sense (and when it doesn't)

Operations Under Pressure

Sessions address what happens when volume spikes:

• Peak traffic: Real stories of "what broke" on Black Friday and how teams fixed it
• Load testing: Preparing for promotional volume
• Inventory synchronization: Managing stock across channels during high-volume periods

Integration Challenges

Expect discussions on connecting complex systems:

• ERP integrations: NetSuite, SAP, and other enterprise systems
• OMS and WMS: Order and warehouse management connections
• Custom APIs: Building and maintaining custom integrations

Team Structure

How teams structure internal ownership:

• Marketing vs. dev vs. ops: Who owns what on Shopify Plus
• In-house vs. agency: When to build capability internally
• Technical debt management: Prioritizing platform improvements

Networking with Peers

Peer-Level Conversations

The roundtable format enables detailed, peer-level conversation:

• Specific challenges: Discuss exact problems with operators who've solved them
• Vendor experiences: Honest reviews of agencies, apps, and service providers
• Architecture decisions: Compare approaches to similar technical challenges

After the Roundtable

Relationships formed at the roundtable often continue:

• Ongoing connections: Peers facing identical challenges stay in touch
• Referral network: Trusted recommendations for specialized help
• Future roundtables: Priority access to subsequent gatherings

How to Get Invited

Application Process

Most roundtables require application or invitation:

• Shopify Plus status: Active Plus merchants get priority
• Revenue threshold: Brands at $10M+ typically qualify
• Role seniority: Decision-makers rather than individual contributors

Discovery Channels

Find roundtable announcements through:

• Shopify Plus account team: Ask your account manager about operator events
• NYC ecommerce community: Follow organizers on LinkedIn and Twitter
• Agency partners: Shopify Plus agencies sometimes sponsor or co-host

Accessibility Considerations

As you discuss platform architecture and customer experience with fellow Shopify Plus operators, remember that accessibility is part of enterprise-grade operations. With ADA lawsuits targeting online retailers at record rates, ensuring your store meets WCAG 2.2 compliance standards is essential for brands at scale.

Enterprise Accessibility Requirements

Shopify Plus brands face heightened expectations:

• Scale of exposure: Higher traffic means more potential accessibility issues
• Custom checkout: Custom checkout flows need accessibility attention
• Third-party integrations: Apps and integrations can introduce accessibility gaps

Accessibility in Platform Architecture

Roundtable discussions on architecture should include accessibility:

• Theme selection: Accessible Shopify themes reduce remediation work
• Custom development: Building accessibility into custom features
• Testing workflows: Integrating accessibility into QA processes

Beyond Manual Audits

Enterprise operators need scalable solutions. Manual audit-only approaches don't scale with high-volume operations—TestParty's automated monitoring and code-level fixes deliver enterprise-grade accessibility.

Frequently Asked Questions

What is the Manhattan Shopify Plus Operator Roundtable?

The roundtable is a half-day gathering for senior operators at $10M+ Shopify Plus brands. Sessions cover platform architecture, custom development, peak operations, and team structure. The format is boardroom-style discussion rather than presentations.

Who qualifies to attend?

Attendees are typically COOs, heads of ecommerce, engineering leads, and senior marketers at brands doing $10M+ in revenue on Shopify Plus. Registration is often application-based with priority for active Plus merchants.

How is this different from Shopify's official events?

The roundtable is operator-organized rather than Shopify-hosted. Vendors are limited or excluded, creating space for candid peer discussion. Topics focus on advanced operational challenges rather than platform basics.

How do I get invited to future roundtables?

Ask your Shopify Plus account manager about operator events. Follow NYC ecommerce community organizers on LinkedIn and Twitter. Shopify Plus agencies sometimes sponsor or share information about upcoming roundtables.

How can I ensure my Shopify Plus site meets enterprise accessibility standards?

Use TestParty's free scan to identify accessibility gaps across your site. Enterprise brands need scalable accessibility solutions—TestParty fixes WCAG compliance issues at the code level with automated monitoring.

Enterprise-Grade Accessibility for Shopify Plus

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Last updated: November 2025

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